Expected value is a probability-weighted average of exact payoff leaves.
High case
If demand is High, Build pays $120. Motivation: write the payoff before averaging.
High payoff=$120
Low case
If demand is Low, Build pays $-20. Interpretation: a negative payoff is a loss in the same units.
Low payoff=$−20
Weighted average
Expected value multiplies each payoff by probability 1/2 and adds the pieces.
1/2($120)+1/2($−20)
Build EV
The Build branch folds back to $50. Honesty note: this is exact arithmetic from the assumed probabilities and payoffs.
EV(Build)=$50