A one bit multiplies the squared value by the base. A zero bit keeps the square.
The first one bit starts the value
The ladder begins at 1. Because the first bit is 1, multiplying by base 7 gives row result 7.
1⋅7mod33=7
A one bit multiplies
When the bit is 1, the row multiplies the square by base 7.
Multiply and reduce
Here square 16 times base 7 reduces to 13.
16⋅7mod33=13
A zero bit skips
When the bit is 0, the multiply column is skipped and the row result stays 4.
bit=0⇒r=4
What skip means
Skip does not mean ignore the row. It means the square value 4 is already the row result 4.
square only=4
Summary
A bit chooses between square-only and square-then-multiply; both paths still reduce to one row result.
bit controls multiply