A use statement can rename an imported procedure so the local code reads clearly.

Program

Play the program to choose a meter count and call the imported function through its local name.

renamed_import.f90
module unit_tools
    implicit none
contains
    function centimeters(meters) result(cm)
        integer, intent(in) :: meters
        integer :: cm
        cm = meters * 100
    end function centimeters
end module unit_tools

program renamed_import_demo
    use unit_tools, only: to_cm => centimeters
    implicit none
    integer :: meters
    integer :: total_cm

    meters = 
    total_cm = to_cm(meters)
    print '(I0)', total_cm
end program renamed_import_demo
module unit_tools
    implicit none
contains
    function centimeters(meters) result(cm)
        integer, intent(in) :: meters
        integer :: cm
        cm = meters * 100
    end function centimeters
end module unit_tools

program renamed_import_demo
    use unit_tools, only: to_cm => centimeters
    implicit none
    integer :: meters
    integer :: total_cm

    meters = 
    total_cm = to_cm(meters)
    print '(I0)', total_cm
end program renamed_import_demo
module unit_tools
    implicit none
contains
    function centimeters(meters) result(cm)
        integer, intent(in) :: meters
        integer :: cm
        cm = meters * 100
    end function centimeters
end module unit_tools

program renamed_import_demo
    use unit_tools, only: to_cm => centimeters
    implicit none
    integer :: meters
    integer :: total_cm

    meters = 
    total_cm = to_cm(meters)
    print '(I0)', total_cm
end program renamed_import_demo
rename `to_cm => centimeters` gives the imported function a local name.
module API The original module still exports `centimeters`.
local clarity The program can choose a shorter or domain-specific call name.