The TTL is a small exact timer for this toy answer.
TTL is counted in seconds
This answer starts with 300 seconds of freshness in the toy cache.
seconds=300
It is not the answer length
RDLENGTH is 4, while TTL is 300. They are separate fields.
The next chapter subtracts elapsed time
A cache does not invent a new address; it subtracts elapsed seconds from the TTL.
starting TTL=300
Summary
TTL is the starting freshness timer for this exact answer.
start=300