Contribution margin is the exact amount one more sold unit adds after variable cost.

highlighted = computed this step

Subtract variable cost

Contribution margin starts with price $10 and subtracts unit variable cost $4.

$10$4\$10-\$4
Revenue and costRevenue and total cost are exact straight lines for the pinned model.revenue and total cost01012$0$100$140revenuetotal costbreak-even q=10quantitydollars

Contribution margin

Each extra unit contributes $6 toward fixed cost and then profit.

pv=$6p-v=\$6
Revenue and costRevenue and total cost are exact straight lines for the pinned model.revenue and total cost01012$0$100$140revenuetotal costbreak-even q=10quantitydollars

Line meaning

On the plot, the revenue line rises faster than the total-cost line because contribution margin is positive.

revenue slope>cost slope\text{revenue slope}>\text{cost slope}
Revenue and costRevenue and total cost are exact straight lines for the pinned model.revenue and total cost01012$0$100$140revenuetotal costbreak-even q=10quantitydollars

Margin honesty

The margin is exact for this constant-price, constant-cost model only.

constant unit economics\text{constant unit economics}
Revenue and costRevenue and total cost are exact straight lines for the pinned model.revenue and total cost01012$0$100$140revenuetotal costbreak-even q=10quantitydollars